The other side tests its messaging. You should too.

Safe to Say gives you research-backed talking points for policymakers, press, and public — what works, what backfires, and why — before your next Hill meeting or press call.

Comms teams Policy staff Campaign strategists Researchers Solo advocates

The AI industry has 3,500 lobbyists. The governance community has better arguments — when it knows what to say.

Latest Issue

AI PACs Spend $175 Million Without Saying “AI”

Two competing AI super PACs spent $175 million on 2026 primaries without running a single ad about AI — exposing how the industry buys political influence while keeping voters in the dark. This issue breaks down what to say, what to avoid, and what’s safe to say for policymakers, press, and public audiences.

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Why

One word choice costs 9 points of support. Most communicators never find out which word.

In a 60,000-person study, switching one word — “ban” to “standards” — shifted support by 9–20 points. Most advocacy messaging is never stress-tested against the people who need to hear it. Safe to Say changes that.

See the evidence

How

We break your message so your opponents don’t

Every recommendation is stress-tested against modeled audience panels — simulating how Hill staffers, beat reporters, and voters would actually respond. What survives is what ships.

See the methodology

What you get

Three audiences. One brief. Zero guesswork.

Avoid “AI safety” as a label — the term is being politically coded as partisan
Use Standards analogies: every industry meets safety standards except AI
Say “The question isn’t whether AI needs standards — 84% of Republicans already agree”
Policymakers Press Public

AVOID / USE / SAY for policymakers, press, and public — published when a story breaks.

From gut instinct to deployable talking points

See how one message transforms — every change backed by research, not opinion.

Instinct
Research
Testing
Retelling
Safe to Say

“Big Tech is buying our elections” becomes:

“Every industry in America meets safety standards. The AI industry spent $175 million on super PACs instead. The question isn’t whether AI needs standards — 84% of Republicans already agree. The question is whether voters or lobbyists write the rules.”

Walk through all five stages

Your organization has a different audience. The methodology adapts.

Safe to Say covers the field. Custom analysis adapts it to your specific positioning, audiences, and channels.

Get custom analysis
Policymakers Press Public

Know what to say before the story breaks

Published when the framing window opens.

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